Saturday, 20 February 2016

My Ident

Before creating my ident i did some research into how to do certain effects on after effects so i could create my ident the best i could. I then did two first rough ideas (shown below in the first video). I didnt know which one i preferred first so i decided to put two in one video as a comparison. I liked the first one because of the shape of the box but i wasn't a fan of the test placement and another disadvantage of that version was that there wasn't a easy or attractive way to fit the word productions into the box. The second one was better because it fit in the whole of my company name rather than missing out a word. I liked how in both the text faded in, i had difficulties when trying to make the text and box fade out at the end of the clip as After Effects wouldn't allow me to add two fades for one object which was disappointing because i couldn't find a way around this.


In the second video there is only one ident idea and it is my final ident but it is missing any sound. i had decided to go for this style as it would fit all my company name in it which looks a lot better and also the text fills the whole box rather than there big empty space like in the other idea. While creating my ident i also got the idea of as the sun is setting i would wait until it is completely gone then fade the clip out to black but leave the box and my company name still there. I tried this out and i was very happy with the outcome. Below is my final ident without sound.


All i had to do to complete my ident was to add some sound to make it more interesting. I didnt want any fast paced music or high intensity sounds as i believed it wouldn't fit well with what i had, instead i decided i wanted some slowish electronic music, what i have put on i feel works really well and i am happy with how my final ident has turned down. I also experimented with some different font types but didnt like the look of many others.

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